Device As A Service

What if you didn’t sell a device as a stand alone entity but instead sold a device based on the “service” it provides/accesses? What if the capabilities and content you could access was more important then the hardware itself?  We’re about to enter the era of “Device-as-a-Service” as a buzzword, but will this be disruptive to the current market, or is it business as usual? Any discussion of the iPods success has to i
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Wikipedia defines Disruptive Technology as “A disruptive technology or disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology”. Being Disruptive means you challenge the status quo. Disruption is chaos, and change. Disruptive scares the complacent and
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